MagMutual eyes the future while honoring the past with their brand identity

Shedding the healthcare symbols - MagMutual stands out from the crowd with a bold symbol: an egg.

An egg probably isn’t the first thing that comes to mind when you think of healthcare liability insurance, but that’s largely the point. MagMutual isn’t just another traditional medical malpractice insurance provider, and they wanted a brand that reflected how different they truly are.

“MagMutual is in the marketplace doing things no one else is or doing them in a way that’s unlike everyone else,” said Neil Morrell, CEO of MagMutual Insurance Company. “Our brand identity reflects this more clearly with modern, innovative and impactful imagery. And for a company that’s always doing things first, an egg makes the perfect symbol.”

The logo was also inspired by the ancient Japanese art of kintsugi, in which broken pottery is mended using lacquer blended with gold, silver or platinum. The resulting work honors the history of the piece while fortifying it for the future. For MagMutual, the kintsugi egg symbolizes the idea that the company does more than protect their PolicyOwners – they make them stronger.

“We put our policyholders first. It’s at the core of what we do. And we recognize the fragility and sacrifice that comes with practicing medicine. Anything we can do to make our policyholders feel stronger, we’re going to do it. To me, that’s what the egg with kintsugi is all about. Recognizing the vulnerability and strengthening it in a way that no other insurance provider can,” said Bill Kanich, MD, executive chairperson.

With the powerful egg symbol and the ancient art of Kintsugi, MagMutual looks to honor the past and stay true to its roots, while forging a path into a brilliant and fruitful future.